Fishing Industry MArketing Tips for 2023
Spoiler alert: in 2023, every angler will look for a key set of values from the brands they engage and shop with.
TIP #1: BUILD TRUST
Some say it’s not about the lure you’re fishing, but the trust you put into it. That’s similar to how we expect consumers to react in 2021: they’re looking to trust the brands they shop with.
Now more than ever, fishermen want to know their purchase is a safe one, that’s why leaning into third party tactics like displaying customer reviews, investing in endemic media, building customer referral programs, partnering with industry brands and utilizing micro-influencers will be essential for your 2023 marketing plan.
TIP #2: PERSONALIZE THE EXPERIENCE
What’s less exciting than thinking what’s at the end of your line isn’t what was expected? A boring marketing message meant to cast a broad net…
In 2023, customers expect a personalized experience. Whether that’s in the form of content you serve based on segmented preferences or using their personal attributes and identifiers to customize messaging, you’ll need to stand out from the crowd.
TIP #3: PROVIDE VALUE
It’s no question that the pandemic will forever change consumer’s purchase behavior. If there’s one thing we can assume will be true, customers won’t purchase products without knowing their true value.
Just like these tips, you’ll need to provide valuable content like infographics, articles, recommendations, videos and podcasts.
And, what better way to provide value than involving your customers in your brand? Request feedback that’s used to shape the products they purchase and share their experiences with your brand and the rest of your customers!
TIP #4: SHOPPING CONVENIENCE
There’s never been an easier time to make a purchase. Same day delivery on Amazon, food delivered to your door, the list goes on…
In 2023 and beyond, convenient shopping will be the standard. By making your product accessible on all marketing channels, you’ll never miss a purchase. Make sure to always provide in-depth product details and easy-access to customer service.
TIP #5: BE DIGITALLY NATIVE
Do you know where your customer is for nearly 6 1/2 hours per day on average? The internet…
If you’re not present online and utilizing all channels, you’re bound to let your customers fall victim to your competitors. Like it or not, you need to utilize social media, video, email, paid media, SEO, content and influencer marketing in 2023. And, without a data-driven strategy, you’re still at risk.
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