4 Tips to Increase your Email Open Rate Today

If your email marketing campaigns don’t get your subscribers to actually open your email, then why are you sending them in the first place? Are you in this situation? Fortunately, there’s hope if your open rates are lower than you’d like; here’s 4 tips to get you back on track.

Tip 1: Ask a Question in Your Headline

Every industry and every brand is surrounded by frequently asked questions. Customers and your potential customers want to know the answers to these questions. If you can post the question in an email, you’re much more likely to have an increase open rate.

Tip 2: Borrow Reputation

Every industry has thought leaders and people want to hear what those leaders have to say. Why not borrow their tips and strategies? If Elon Musk suggests tips for the future of technology or Warren Buffet gives ideas for investing, I’m all ears! Use thought leader’s tips in your industry for the topic of your email, the headline to increase open rate.

Tip 3: Be Personal (Part 1)

If you’re sending out a consistent newsletter, you should provide a consistent visual for your subscriber’s inbox. By using the author’s actual name when sending an email, you’re providing a personal touch that makes readers feel more connection than using a generic business name. Ex: When I send emails, they’re from Kyle@KurrentDigital.com not Marketing@KurrentDigital.com.

Tip 4: Be Personal (Part 2)

If you already have customer’s then you already know quite a bit about them. From the products of yours that they prefer to where they live and their name. Want to make them feel special, like you know them personally? Use that information to dictate the email content that you send to them.

Wrapping it up

If you give these tips a shot, we’re certain that you’ll increase your email open rate. And if you you run out of options after using these, we’ve got plenty more! But never forget, if you provide your subscribers with the content that they’re looking for and make them feel special, they’ll open your email every time.

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