Increase Social Media Followers and Engagement
With an emphasis on our social posting strategy: iterate, analyze and learn, we grew the Kayak Fish Magazine’s social media presence substantially. From the follower count and engagement, to the advertiser buy-in and website referrals, we saw an increase of over 250%.
Series Sponsored Content
Through a strong focus on building consistent series featuring industry pros, loyal followers and brand giveaways, we were immediately able to receive brand buy-in. Working with advertisers such as NRS, US Coast Guard, Hobie Kayaks, Old Town Canoes, LockRack, etc we stoked out our followers and partners, grew our social followings and drove more traffic to our websites!
Building A Community
With our social engagement strategy: engage, involve and reward, we built an audience that stayed in-touch with the brand at all times. Combine our calendared content, consistent engagement with our followers, inclusion of their content into our stream and rewarding giveaways and it equaled consistent engagement to our posts, our inbox and onto their feeds.
Utilizing User Generated Content
With an increased engagement with our audience, it was evident that they were excited for us to share their content. By sharing our follower’s content, we increased the amount of tags and mentions for the brand along with a consistent stream of followers that’s continued since our start.
The Kurrent 